customers who mean the most to your businesss overall strategy, according to Brink and Berndt. Hearst Newspapers Copyright 2018 Hearst Newspapers, LLC). And is all the additional information correct? Earning a potential customer's attention, making a convincing pitch, and then facilitating the accompanying sale can leads to huge expenses when every step is considered.
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Ikea, the Swedish furniture maker has a worldwide base of intensely loyal customers. That desire causes the business to continually invest in developing and maintaining relationships with its customers. Customers not only get the product or service theyre paying for, but they also feel valued. Plainly stated, the crux of relationship marketing is long-term retention of customers and satisfying the largest possible portion of their needs with a companys products and services. Another example carol P. Christs Thoughts on Witches and Women is a specialized utilities company focusing on servicing customers that desire to be environmentally conscious. Relationship marketing makes prices changes easier to roll out.
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