distort our perception of reality. . Instead of companies merely presenting the pros and cons of their product in their advertisements, a vast majority of advertisements are designed to manipulate the consumer by sending the message that we are lacking in some fundamental aspect. "The Pandemic of Consumerism". 6 These definitions may not be related to each other and confusingly, they conflict with each other. Companies strive to create brand loyalty from infancy so that children can become lifelong consumers of their product. . Building on these movements, the discipline of ecological economics addresses the macro-economic, social and ecological implications of a primarily consumer-driven economy. Both are related to the display of status and not to functionality or usefulness." 3, in economics, consumerism may refer to economic policies which emphasise consumption. 6 It is related to globalization and in protest against this some people promote the " anti-globalization movement ". 6 Consumerism is a force from the marketplace which destroys individuality and harms society.
Journal of Consumer Affairs. For example, Doc Martens, originally marketed as workers boots, gained popularity with the punk movement and AIDs activism groups and became symbols of an individual's place in that social group. 46 The success of the consumerist cultural ideology can be witnessed all around the world. The authors write, "Consumerism is deeply integrated into the daily life and the visual culture of the societies in which we live, often in ways that we do not even recognize" (Smulyan 266). Not only must we refuse to internalize the skewed messages we are receiving from advertisements, but we must also strive to not blindly purchase our products solely based off of brand recognition.
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Consumerism articles - Etois
American, consumerism in London